What’s in a name…

By November 5, 2014Uncategorized

*Please don’t read this if you don’t want to read about search engine optimization and stuff like that…

When I decided to try consulting, my goal was to be #1 on Google for the search phrase ‘brewery wastewater’. Sounds simple enough. I am not a web guy. I built this whole page myself, but I really don’t know what I’m doing. I think the term is ‘Enough to be dangerous’.

Eventually I got to be #4 on Google for ‘brewery wastewater’, but only in my immediate area (SW Colorado). I don’t show up in Seattle or Pheonix or…. Pretty annoying. Know of a good book on SEO?

Anyway, with Google Analytics I can see some of the phrases people use that find me. Remember, I was going for ‘brewery wastewater’.

  • Brewery effluent pretreatment
  • Pumping brewery wastewater
  • Brewery drains pH
  • Brewery wastewater treatment
  • Brewery floors
  • Brewery wastewater characteristics
  • Microbrewery wastewater pretreatment
  • brewing wastewater
  • Wastewater for a 7 barrel brewery
  • Brew waste

    and my favorite

  • Brewery caustic in eyes

I’m not making these terms up. People searched for these, found my site, and it tells me I need to broaden my focus.

Google Analytics is pretty cool. It’s free, and I can see where people come from. As in a search engine or linked from another site. If I was wondering which sites lead to the most traffic I can tell with a simple bar graph.

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